Dr. Maximilian Böger grew up in the north of Germany and practised competitive sports. As a trained ski instructor with a Tyrolean licence, he moved to Austria. He studied international business administration at the University of Vienna. During his studies he successfully founded the startup updoon and the brand UNUYA. As a co-founder of Airspott he experienced a 'fuck-up story'. As a Ph.D. candidate and project lead at the Institute of Technology Management at the University of St. Gallen, he founded the Ecosystem Living Lab and was specialized in innovation management, business model innovation, platforms and ecosystems. In these areas, he worked with global leading companies. Today he is Chief Executive Officer of REICHLUNDPARTNER FUTURE THINKING. REICHLUNDPARTNER is Austria's leading full-service agency with more than 170 experts in all fields of marketing, communication, strategy and innovation. FUTURE THINKING is engaged in the development of visions, innovative business ideas, new business models, ventures, shops and the optimization of existing marketing strategies in the age of digital transformation. Furthermore, he is an advisory board member of Moonshot Pirates and a member of the academic jury of the St. Gallen Symposium. His passion is to develop management frameworks, strategies and drive innovation beyond company boundaries.


In his keynotes, he impressively teaches how visionary strategies and exponential growth can achieve goals that were previously considered unattainable. With his unusual methods, storytelling, knowledge of the latest innovation trends, entrpreneurship and a very authentic mixture of depth and humour coupled with a pinch of self-irony Maximilian puts managers and employees from all industries on innovation course.

'Founding learned me more than any lecture.

Academia made me understand my mistakes.

To talk about them should inspire others!'

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"Max obviously knows how to captivate his audience. He took us on his very personal journey along his path of ups and downs both businesswise and emotionally. Not only did he reach our entire staff by his humorous, authentic, and instructive way of experience sharing, but he also managed to create courage for the future and the desire for new challenges. Max, you owned the stage ... big time! Thank you for the great moments!"


Head of Marketing & Communication at Scheuch Group

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© 2021 by Maximilian Böger